Hi, I'm Marisa.

Content Writer & Copyeditor

I’m a professional writer with an MA in English and five years of experience creating clear, intentional content for digital spaces.

Marisa Moore headshot

Hi, I'm Marisa.

person writing with a pen and paper next to laptop

Crafting precise, user-centered content.

Over the past five years, I’ve written and edited marketing content for nearly 100 brands, leading a cross-functional team to help businesses communicate clearly across websites, blogs, newsletters, and social media.


As my understanding of our platforms and processes deepened, I contributed to internal and client-facing resource documents and internal user guides. That’s where I discovered what motivates my work most: clear writing that helps people understand complex systems.


I’m now pursuing opportunities in UX, technical, or content writing, where I can bring a strong editorial foundation, brand fluency, and a user-centered mindset to digital products and documentation.

CONTENT WRITER. COPYEDITOR. COMMUNICATOR.

Work Experience

Work Experience

May 2021 - December 2025

Digital Marketing Director, Other Roles

BizCo Studio

  • Produced and maintained client-facing user guides that enabled non-technical users to edit and publish pages in WordPress CMS, reducing support requests and revision cycles.
  • Partnered with designers and developers to create information architecture (IA), CMS page structures, microcopy, and UI text to improve user flow, accessibility, and conversion performance.
  • Led copy development for 10+ full website builds, writing, structuring, and implementing content in WordPress and Shopify CMS aligned with brand voice, UX best practices, and search engine optimization (SEO) strategy.
  • Built internal process documentation and reference guides to standardize workflows across a cross-functional marketing team and accelerate onboarding for new team members.
  • Directed content strategy for 30+ clients across industries, ensuring clarity, consistency, and accuracy across web, blog, email, and social platforms.
  • Produced multi-channel copy and content for websites, blogs, newsletters, social media posts, and graphic designs (Canva) across a variety of niches.
  • Led client meetings to gather information from Subject Matter Experts (SMEs) and translate business goals into user-centered content.
  • Interviewed, onboarded, and trained 5+ team members by documenting workflows and coaching on content systems, tools, and project management procedures.
  • Implemented web and blog content in CMS platforms, optimized for searchability, accessibility, and brand voice.


Roles held:

  • Digital Marketing Director (July 2023 - December 2025)
  • Content Coordinator (May 2022 - July 2023)
  • Student Intern/Brand Ambassador (May 2021 - May 2022)
2020 - 2021

Technical Writing Student Intern/Employee,

Randall Library UNCW

  • Rewrote digital resource titles and descriptions to improve clarity, brevity, accessibility, and searchability within the library’s database system.
  • Updated the library’s digital resource database with revised user-facing descriptions and verified access links.
  • Consulted the University subject librarians to develop accurate resource descriptions in clear, user-centered language for students and faculty audiences.
2020 - 2021

Graduate Teaching Assistant,

Computer Science Department, UNCW

  • Aided professors in class discussions relevant to writing and researching position papers on ethics in technology.
  • Tutored students in researching and writing argumentative papers in structured writing formats (MLA/IEEE), emphasizing adherence to style guidelines, and helping students translate technical concepts into structured, persuasive content.
  • Occasionally led workshops and discussions on developing argumentative writing and research workflows by leveraging the library’s digital resource database.

Education

Education

2021-2022

Master of Arts, English

University of North Carolina Wilmington

2017-2021

Bachelor of Arts, English - Literary Studies

University of North Carolina Wilmington

Certificate in Professional Writing


Professional Skills

Writing & Editing

Technical Writing & Documentation

Content Design

UX Writing

User Guides & Process Documentation

Digital Marketing

Cross-Functional Collaboration

Project Management

Team Training

Professional Skills

Writing & Editing

Technical Writing & Documentation

Content Design

UX Writing

User Guides & Process Documentation

Digital Marketing

Cross-Functional Collaboration

Project Management

Team Training


Tools & Platforms

CMS (WordPress, Shopify, Squarespace, Duda)

ClickUp

Mailchimp

Canva

Circle

Google Workspace

Zoho

Tools & Platforms

Tools & Platforms

CMS - WordPress, Shopify, Squarespace, Duda

ClickUp

Mailchimp

Canva

Google Workspace

Circle

Zoho